internet and its paradoxical nature in international business

The guest editors of this e-book feel that role of the internet is often unjustly exaggerated in relation to international business theory and application. For them the internet has a paradoxical nature, which is explored in the articles that comprise the issue. The aim of the e-book was to bring together research that provides a basis for understanding novel international business phenomena, facilitated by the emergence the internet. The papers which are included cover areas of firm internationalization, Information Communication and Technology (ICT) facilitated relationships between small and large firms, ICT-enabled structural change in multinational companies and ICT impact on the customer and supplier relationships.

Making the Internet work for your business

When you use the Internet for your business you don't need to wait for the customers to come to you because a Web site is a 24 hour sales force to the whole world. Making the Internet Work for Your Business offers clear and pratical advice on how to use the Internet to develop your business; how to promote your products or services; how to find vital information; and how to pursue new business opportunities.