Specialty Shop Retailing: How to Run Your Own Store (Revision)

No Synopsis Available

Starting and Running a Successful Newsletter or Magazine

Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of: -raising start-up money -attracting the best help -choosing the right marketing strategies -creating a solid subscription base -building loyalty among readers and advertisers -competing effectively against even the biggest adversaries The 5th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.

201 Great Ideas for Your Small Business

Insightful, enthusiastic, and straightforward, renowned small-business expert Jane Applegate shares ideas that will give your company an edge?201 powerful approaches for managing, organizing, and promoting a more successful enterprise. Whether you have an established business or are launching one, this book could be the smartest purchase you ever make. Simple, useful ideas and step-by-step explanations of how to make them work for you Practical solutions and inspiring real-life stories from small-business experts and prospering entrepreneurs Revised and updated throughout, with thirteen creative new ideas